Our website can usually be used without providing personal data. Insofar as personal data (e.g. name, address or email address) is collected on our website, this is always done on a voluntary basis as far as possible. These data will not be passed on to third parties without your express consent. We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.
Cookie Consent Management
This website uses a cookie consent management tool that allows you to control which categories of cookies and services you wish to accept. Your consent choices are stored locally in your browser and respected across all pages of our website. You can change your cookie preferences at any time by clicking the “Manage cookie preferences” button below.
Categories of Data Processing
1. Necessary Services
These services are essential for the basic functionality of our website and cannot be disabled. They do not store any personally identifiable information and do not require consent under GDPR.
2. Functionality Services
Google reCAPTCHA
Our contact form uses Google reCAPTCHA to protect against spam and automated abuse. reCAPTCHA is only loaded after you provide consent for Functionality services. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of using reCAPTCHA is to ensure spam protection and form security. When you interact with our contact form, the service may process your IP address, browser information, and interaction patterns to distinguish between human users and automated bots. All data is processed in accordance with Google’s privacy policy. The legal basis for using this service is your consent pursuant to Art. 6 para. 1 lit. a GDPR, as well as our legitimate interest in protecting our forms from abuse pursuant to Art. 6 para. 1 lit. of GDPR. You can find more information in Google’s privacy policy at https://policies.google.com/privacy.
3. Measurement Services
Matomo Analytics (formerly Piwik)
This website uses Matomo, an open-source software for statistical analysis of visitor access. Matomo is only activated after you provide consent for Measurement services. Matomo is self-hosted on our own servers located in the European Union (p.libru.de). The purpose of using Matomo is to collect website analytics and visitor statistics to help us improve our website. When you visit our site with Measurement consent enabled, Matomo processes your anonymized IP address, the pages you visit, the referrer that brought you to our site, your browser type and operating system, and the duration of your visit. All data is stored exclusively on servers located in the European Union. To protect your privacy, IP addresses are anonymized immediately after processing and before storage. Matomo uses cookies to track visitor sessions and understand how you use our website. This web server also respects the Do-Not-Track setting of your browser. If you have Do-Not-Track enabled, we will not collect any analytics data from your visit. The legal basis for using Matomo is your consent pursuant to Art. 6 para. 1 lit. a GDPR. You can withdraw your consent and opt out of Matomo tracking at any time using the opt-out tool below:
4. Marketing Services
Google Ads Conversion Tracking
We use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns. The Google Ads tag (gtag.js) is only loaded after you provide consent for Marketing services. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of using Google Ads Conversion Tracking is to understand how visitors interact with our website after clicking on our advertisements. This helps us measure the effectiveness of our advertising campaigns and optimize our marketing efforts. The service processes information about your ad clicks, conversions on our website, your general behavior on our website, and device information. Google Ads uses cookies for conversion attribution, which allows us to understand which advertisements led to which actions on our website. The legal basis for using Google Ads Conversion Tracking is your consent pursuant to Art. 6 para. 1 lit. a GDPR. All data is processed in accordance with Google’s data retention policies. You can find more information in Google’s privacy policy at https://policies.google.com/privacy. If you wish to opt out of personalized advertising, you can do so in your Google account settings at https://www.google.com/settings/ads.
Data Retention and Deletion
Personal data collected through our contact form is retained only as long as necessary to respond to your inquiry and comply with legal retention requirements. Once your inquiry has been resolved and any applicable retention periods have expired, we will delete your personal data. Analytics data collected through Matomo is retained in accordance with our internal data retention policies. IP addresses are always anonymized before storage, ensuring that individual visitors cannot be identified. Marketing data processed by Google Ads is retained in accordance with Google’s retention policies, as described in their privacy policy.